Friday, June 11, 2004

The Public Doesn't Trust the Post....errrr.....Media

The public continues to express skepticism toward news outlets and those who run them. More than half (53%) agree with the statement "I often don't trust what news organizations are saying." Nearly as many (48%) believe people who decide on news content are "out of touch."

..hmmmmm...should the Post be concerned?

Read the latest Pew Research Poll that shows declining public trust in the media. The Post isn't named in the poll but can their be any doubt about public skepticism of their reporting.

Even with declining circulation, do you think they'll listen?

The Post has been losing readers since 1993, with circulation falling 8.25% weekdays, to 746,724, and 7.97% Sundays, to 1,048,122. Nationwide, from 1993 to 2001 (the latest figures available), newspaper circulation dipped 7.08% daily and 5.55% Sundays.

And if any should doubt whether the Post's hostile headlines, pictures and article placement matter...find this statistic in the Pew Poll

....(46%) are "news grazers," who check in on the news from time to time. Grazers are younger, less dedicated to the news, and have an eclectic news diet.



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